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Formulated by Dr Jo Jaric
I’m Jorji. A PhD-qualified chemist with more than a decade of experience across pharmaceutical, vaccine and cosmetic manufacturing in FDA and TGA-regulated environments.
I was trained in industries where formulation and manufacturing decisions have consequences. You learn to question materials, understand processes, investigate unexpected behaviour and know exactly why something is in a formula.
That training changed the way I looked at skincare. I became far less interested in fashionable ingredients and impressive claims, and much more interested in how a formulation actually works as a whole.
Botanik came from that thinking. Every ingredient has to earn its place. Not because fewer ingredients are automatically better, or because natural is automatically safer, but because I believe every formulation decision should have a reason behind it.
That is the standard I formulate to, and the reason my name is on every product.
ВИДОСАВА™ VIDOSAVA MATRIX
Vidosava was my mother’s name. Some of my earliest memories are of her making creams, remedies and things for us at home, drawing on her nursing background, her curiosity and the traditional Serbian knowledge she grew up with.
I didn’t know it then, but I was watching someone who believed what you make, what you put into it and how you make it matters. I went on to approach those same questions through chemistry.
Naming the formulation system at the centre of Botanik ВИДОСАВА™ VIDOSAVA MATRIX is my way of honouring her and carrying a little of where my ancestors came from into what I built.
The MATRIX describes the architecture of the formula: how lipids, waxes, butters and emollients are selected, balanced and processed to work together.
An Unusual Relationship with Manufacturing
Most people meet skincare when it is already finished. I met it much earlier.
Raw materials, batch records, manufacturing vessels, mixing speeds, temperature controls, stability, deviations and validation were part of my working life long before Botanik existed. They are not glamorous, but they are often what separate a beautiful idea from a formulation that actually behaves the way it should.
That experience gave me a slightly unusual relationship with skincare. I love the sensory side of formulation, but the chemistry still has to work.
How I Think About Formulation
Botanik is built around deliberately anhydrous, lipid-led formulations. Water is not bad. I simply did not need it to create the kind of formulations I wanted to make.
I start with what the product needs to do, how it should melt, move, layer and feel, then build the formulation around that purpose. Botanical oils, butters, waxes and extracts are treated as complex chemical materials, not decorative ingredients added because they sound beautiful on a label.
Nature provides extraordinary raw materials. Chemistry determines what you do with them.
That thinking became Botanik, and ultimately, the ВИДОСАВА™ VIDOSAVA MATRIX.
